# Social Foundation

### [Twitter](https://twitter.com/ZalathorAcademy)

The first medium through which we launched the project and addressed our audience. Our goal was to reach out to the CNFT space and build our core community organically, laying solid foundation for the project development.

**How?**\
\- Making regular tweets that acted as "teasers" of the Zalathor concept, lore and vision\
\- Sharing our art + sneak peeks\
\- Engaging with the CNFT community (likes, comments etc)\
\- Making collaborations with other projects\
\- Hosting & participating to AMAs & Twitter spaces

**Transitioning to Discord**

The High Mages hand picked some members that engaged regularly with our Tweets and give them the Scroll of Blessing.

![](/files/XBbGQ73bwm6hrhjBk8vh)

The ones who accept the "blessing" were the first ones to enter our Discord server and got the privileged **Blessed Candidate** role, that comes with unique benefits.

The total number of Blessed Candidates is 150.

### [Athenaeum (Discord)](https://discord.gg/zalathoracademy)

The main hub for our project and community growth is the Athenaeum. This is where the members receive regular updates, participate in quests, upgrade their roles and engage with each other.

The Athenaeum started as a private environment and evolved in 3 main phases:

***Phase 1***\
Hand-picking the Blessed Candidates. This role came with the most distinguished perks.

***Phase 2***\
Gradually opening up to the public, the next wave of new members received the "Seeker" role. This role came with some unique perks.

***Phase 3***\
The 3rd and final phase was the fully public opening. Any new member joining the Athenaeum now receives the "Foreigner" role. Foreigners do have the opportunity to upgrade to Seekers through quests.


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